

What do you do when you run a small ad agency, want the cool factor, need the cool factor, yet can’t quite afford a luxury HQ? According to RI Advertising in Ecuador, you call on the design team of Arquitectura X. As indicated by the photos taken by Sebastian Crespo, the interior design experts made the headquarters work on a very small budget, yet without compromising an ounce of quality, ‘wow’ or hipster coolness. It goes without saying that, in this economy, investing in computer, as well as photo and film editing hardware and software will take a heavy toll on any budget, not to mention that of a fresh, young start-up. However, not all is lost, if we are to take the example of RI Advertising.



They sprung for warm wood tones, which they used in the paneling that delineates individual offices from public spaces and meeting rooms. Most of the room partitions are glass, for complete transparency in the work, creation and communication process. The ceiling was left ‘as is,’ to add a touch of post-industrial chic to the entire set-up. Angular lines, simple volumes and recessed lighting all combine to create an atmosphere that is at once relaxed and professional. The professional feel is further enhanced by the clever storage solutions implemented by the interior designers, which managed to conceal shelving units in order to preserve the headquarters’ streamlined look.





(Source: Sebastian-Crespo.com)







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